Feria can hardly be translated by the simple word "pilgrimage". Spaniards do everything in a big way and know how to enjoy life. So the feria is huge.
The program is divided into a "daytime" part of town, where you can expect more art, and an evening part at the Feria Palace, where there are fairground rides and restaurant and dance pavilions. You can also see the traditional cavalcade - horses, dresses with ruffles, sombreros and carriages. This year it will be August 17-24, 2024.
The dimensions of the fair cannot be described, it has to be experienced. Do as the locals do - dress nicely, prepare your wallets full and set off before dusk. The temperature will become bearable, the neon lights will stand out as the light fades and the atmosphere in the Plaza de Feria will turn almost fairy-tale-like.
Expect a lot of mummery and loud music among the attractions.